Santa Barbara Marketing’s Mobile Marketing services delivers your ads to mobile customers; so they can easily find your site, browse your products, get directions to your store, call you, and purchase products from your mobile website. Mobile search grows every day, and is expected to overtake PCs as the most popular way to search the Web within four years. The most common action (55%) of mobile phone searches is to visit a store in person, so if you want more actual customers in your store, Mobile Marketing is the way to go. Since Google AdWords is the only major search engine offering Mobile Paid Search Marketing, it makes sense to work with Google Adwords to drive new customers to you..
Mobile Search Marketing vs. Regular Search Marketing
Mobile search is different than searching from a computer. Mobile search tends to use less keywords, are more geo location targeted, and easily generates inbound phone calls; producing different results than searching from a computer. As a result, the approach to Mobile Search Marketing is different than regular Search Marketing.
Mobile Website Design
Because of limited screen size, mobile websites must be designed with a minimalist approach; ensuring the most efficient use of screen size as possible. We adhere to strict website accessibility guidelines, as set out by the W3C; using the Wireless Internet Protocol, WAP 2.0 (XHTML sites), WAP 1.x (WML sites) and i-mode (CHTML sites, popular in Japan).
Our Mobile Search Engine Marketing Services include;
Mobile Website Design and Development
Search Engine Optimization (SEO) for Mobile Search
Pay-Per-Click (PPC) & Display Advertising for Mobile Campaigns
Mobile Landing Page Design & Optimization
Mobile Video Content Optimization
Strategy for location-based services such as Foursquare, Yelp, etc