What Is Local SEO And Do I Really Need It For My Website ?

SEO stands for search engine optimization.  Local SEO is the process of maximizing the number of local search engine visitors to a particular website.  You achieve this by appearing high on the results page returned by Google, Bing, etc. which would be  “ranking”, so if you are on the first page of Google then you will be seen more and your site will be visited more often then page 3. The more traffic generated by being closer to the front will give you more chances at developing a bigger client base.

Ranking SEO in Santa Barbara is different then ranking SEO in Ventura .

Both are smallers cities with adjacent cities next to them like Montecito , Goleta , Oxnard . This would be different then SEO in Los Angeles or even SEO in San Diego . These cities are much bigger with many connector cities.

Local SEO is very important when you are looking at growing your business locally.


If your site ranks on the top three of Google then those sites obtain 77% of all traffic on those specific searches. Which is a huge boost of sales to any business page that is ranking high on the search engine results pages (SERPs).

Is SEO Really Important ?     

    115 billion google searches

People are on Google with “intent”, actively searching for a product or service like the one you offer.  There are 40,000 Google searches completed every second which comes out to over 3.5 billion searches per day.  People now just say “Google it”.

Capturing these valuable customers by having a higher local SEO ranking website can make it easier to gain a higher client base.


How Do I Rank Higher ?

How do I rank in Google

There are over 200 of them that Google has made somewhat public.  You must meet all of these, and perform them better than your competitors to rank higher than them.

Googles Top 200 Ranking Factors

You always need to be mindful of :

  • On Page SEO: Keeping Your House in Order
  • Off Page SEO: Building an Internet Super Hwy

On Page SEO refers to all actions that can be taken directly within the design of a website.

Items that are needed in your website :

Https Secure Site

Title Tags

Headings Structure

Meta Page Description

Keyword Spread

LSI Keywords

Long-tail keywords

Jpeg Images Only


Original images and videos

YouTube direct embeds

Google maps direct embeds

URL Silo Structure

Menu Structure

Social Signals

Off Page SEO refers to the behaviors executed away from your website editor software.

Items that are needed off page are :

Backlink Campaign

Google MyBusiness Profile (GMB)

Social Media Pages:






Set up an RSS Feed on your site

Bright Local tool for citations

“Real Business” Signals

Chamber of Commerce

Better Business Bureau

Industry specific blogs

Get backlink from ALL 3

Eliminate duplicate content

Page Speed Optimization

Pingdom.com checker

Hosting is #1 – WP Engine, SiteGround, Bluehost, GoDaddy ,

W3 Total Cache (WP Plugin)

404 and 410 re-directs (or deletions)


RKC Media Group